First, I’ll ask if you have an existing brand guide, voice document, audience research, a list of pain points, and what sets your company apart. We’ll schedule a couple of alignment calls to clarify your goals, messaging, and content pillars.
Then I’ll draft a one-week content set for your review designed to match your tone and strategy. I’ll also assess your current assets (photos, templates, videos) to determine what we can repurpose or if I need to create new ones based on competitor research and industry trends. Every piece I create is backed by strategy and built to convert.
Once approved, we move into execution and optimization mode.